LEARN DIGITAL MARKETING IN DEI-DEI ABUJA
Course: Digital Marketing
₦250,000
Learn Digital Marketing in Abuja at Devdott Academy, Dei-Dei. Our 30-class physical training program (3 classes weekly) teaches practical skills in Social Media Marketing, Google Ads, SEO, Content Marketing, Email Marketing, and E-commerce Marketing. This hands-on course is ideal for students, entrepreneurs, and business owners in Abuja who want to grow online, get digital jobs, or increase sales. Join Devdott Academy in Dei-Dei, Abuja and start your digital marketing career today.
Summary
Business Name: Devdott Academy
Mode: Physical Class
Location: Asad Filling Station, Along Zuba Express, Dei-Dei, Abuja, Nigeria
Classes: 30 (3 classes weekly)
Duration: 12 Weeks
Time: 10am – 12pm
Level: Beginner – Advance
Audience: Business Owner, Freelancers, Job Seekers, Students, Entrepreneurs
Why Devdott Academy
Project Base
Work on real-world project gain all the necessary experience to jump into the labour market
Physical Class
This is a hands-on physical training program conducted at our training center in Dei-Dei, Abuja
Career Guide
Learn how to secure global tech jobs and master hoot navigate job boards
Objective Of This Course
- Equip professionals with a strong foundation in digital marketing and its impact on business growth.
- Emphasize the importance of social media marketing and other digital channels for successful marketing campaigns.
- Teach students how to develop an effective digital marketing framework to manage and grow their personal or business brands.
- Guide students through the essential steps required to build a profitable brand from scratch.
Practical Project(Compulsory)
- Create a Social Media Content Plan
- Run a Live Facebook/Instagram Ad Campaign
- Build a Landing Page
- Conduct SEO Keyword Research
- Develop a Complete Digital Marketing Strategy for a Local Abuja Business
- Final Capstone Project Presentation
Course Syllabus
Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Traditional vs Digital Marketing
- Digital Marketing Channels Overview
- Customer Journey & Sales Funnel
- Digital Marketing Career Opportunities in Nigeria
Module 2: Social Media Marketing (Organic)
- Introduction to Social Media Platforms
- Facebook, Instagram, TikTok, LinkedIn Basics
- Setting up Business Profiles Properly
- Content Types & Content Strategy
- Hashtags & Engagement Techniques
- Social Media Tools (Canva, Meta Business Suite)
Module 3: Content Marketing & Copywriting
- Understanding Target Audience
- Writing for Social Media
- Basic Sales Copywriting
- AIDA & PAS Copywriting Framework
- Creating Content Calendar
- Storytelling for Brands
Module 4: Introduction to SEO (Search Engine Optimization)
- What is SEO?
- How Search Engines Work
- Keyword Research Basics
- On-Page SEO Fundamentals
- Writing SEO-Optimized Content
Module 5: Paid Advertising (Social Media Ads)
- Introduction to Paid Ads
- Facebook & Instagram Ads Setup
- Ad Objectives & Campaign Structure
- Target Audience Targeting
- Budgeting & Ad Optimization
- A/B Testing
Module 6: Google Ads & Search Marketing
- Introduction to Google Ads
- Search vs Display Ads
- Keyword Match Types
- Creating Search Campaigns
- Conversion Tracking Setup
Module 7: Email Marketing
- What is Email Marketing?
- Building an Email List
- Email Marketing Tools (Mailchimp/Brevo)
- Writing High-Converting Emails
- Automation & Sequences
Module 8: Website & Landing Page Marketing
- Basics of Websites (WordPress Overview)
- Landing Page Structure
- Conversion Optimization
- Lead Generation Strategies
Module 9: Digital Marketing Strategy
- Creating Full Marketing Strategy
- Competitor Analysis
- Marketing Budget Planning
- Multi-channel Campaign Planning
- Brand Positioning
Module 10: Analytics & Performance Tracking
- Introduction to Google Analytics
- Understanding Metrics (CTR, CPC, CPA, ROAS)
- Tracking Pixels (Meta & Google)
- Campaign Performance Analysis
- Reporting & Data Interpretation
Module 11: E-commerce & Sales Funnels
- Introduction to E-commerce Marketing
- Shopify / WooCommerce Basics
- Sales Funnel Creation
- Retargeting Strategy
- Upselling & Cross-Selling
Module 12: Freelancing & Career Development
- How to Get Digital Marketing Clients
- Building Portfolio
- Proposal Writing
- Pricing Your Services
- Remote Job Opportunities
- Personal Branding as a Digital Marketer
Start Your Tech Journey Today!
We are thrilled to see your interest in joining Devdott Academy. Please kindly fill out the application form correctly, and we will reach out to you shortly via the WhatsApp number or email address you provided.