LEARN DIGITAL MARKETING IN DEI-DEI ABUJA
Course: Digital Marketing
₦200,000
Learn Digital Marketing in Abuja at Devdott Academy, Dei-Dei. Our 30-class physical training program (3 classes weekly) teaches practical skills in Social Media Marketing, Google Ads, SEO, Content Marketing, Email Marketing, and E-commerce Marketing. This hands-on course is ideal for students, entrepreneurs, and business owners in Abuja who want to grow online, get digital jobs, or increase sales. Join Devdott Academy in Dei-Dei, Abuja and start your digital marketing career today.
Summary
Business Name: Devdott Academy
Mode: Physical Class
Location: Asad Filling Station, Along Zuba Express, Dei-Dei, Abuja, Nigeria
Classes: 30 (3 classes weekly)
Duration: 12 Weeks
Time: 11am – 12pm
Days: Monday, Wednesday and Saturday
Level: Beginner – Advance
Audience: Business Owner, Freelancers, Job Seekers, Students, Entrepreneurs
Why Devdott Academy
Project Base
Work on real-world project gain all the necessary experience to jump into the labour market
Physical Class
This is a hands-on physical training program conducted at our training center in Dei-Dei, Abuja
Career Guide
Learn how to secure global tech jobs and master hoot navigate job boards
Objective Of This Course
- Equip professionals with a strong foundation in digital marketing and its impact on business growth.
- Emphasize the importance of social media marketing and other digital channels for successful marketing campaigns.
- Teach students how to develop an effective digital marketing framework to manage and grow their personal or business brands.
- Guide students through the essential steps required to build a profitable brand from scratch.
Practical Project(Compulsory)
- Create a Social Media Content Plan
- Run a Live Facebook/Instagram Ad Campaign
- Build a Landing Page
- Conduct SEO Keyword Research
- Develop a Complete Digital Marketing Strategy for a Local Abuja Business
- Final Capstone Project Presentation
Course Syllabus
Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Traditional vs Digital Marketing
- Digital Marketing Channels Overview
- Customer Journey & Sales Funnel
- Digital Marketing Career Opportunities in Nigeria
Module 2: Social Media Marketing (Organic)
- Introduction to Social Media Platforms
- Facebook, Instagram, TikTok, LinkedIn Basics
- Setting up Business Profiles Properly
- Content Types & Content Strategy
- Hashtags & Engagement Techniques
- Social Media Tools (Canva, Meta Business Suite)
Module 3: Content Marketing & Copywriting
- Understanding Target Audience
- Writing for Social Media
- Basic Sales Copywriting
- AIDA & PAS Copywriting Framework
- Creating Content Calendar
- Storytelling for Brands
Module 4: Introduction to SEO (Search Engine Optimization)
- What is SEO?
- How Search Engines Work
- Keyword Research Basics
- On-Page SEO Fundamentals
- Writing SEO-Optimized Content
Module 5: Paid Advertising (Social Media Ads)
- Introduction to Paid Ads
- Facebook & Instagram Ads Setup
- Ad Objectives & Campaign Structure
- Target Audience Targeting
- Budgeting & Ad Optimization
- A/B Testing
Module 6: Google Ads & Search Marketing
- Introduction to Google Ads
- Search vs Display Ads
- Keyword Match Types
- Creating Search Campaigns
- Conversion Tracking Setup
Module 7: Email Marketing
- What is Email Marketing?
- Building an Email List
- Email Marketing Tools (Mailchimp/Brevo)
- Writing High-Converting Emails
- Automation & Sequences
Module 8: Website & Landing Page Marketing
- Basics of Websites (WordPress Overview)
- Landing Page Structure
- Conversion Optimization
- Lead Generation Strategies
Module 9: Digital Marketing Strategy
- Creating Full Marketing Strategy
- Competitor Analysis
- Marketing Budget Planning
- Multi-channel Campaign Planning
- Brand Positioning
Module 10: Analytics & Performance Tracking
- Introduction to Google Analytics
- Understanding Metrics (CTR, CPC, CPA, ROAS)
- Tracking Pixels (Meta & Google)
- Campaign Performance Analysis
- Reporting & Data Interpretation
Module 11: E-commerce & Sales Funnels
- Introduction to E-commerce Marketing
- Shopify / WooCommerce Basics
- Sales Funnel Creation
- Retargeting Strategy
- Upselling & Cross-Selling
Module 12: Freelancing & Career Development
- How to Get Digital Marketing Clients
- Building Portfolio
- Proposal Writing
- Pricing Your Services
- Remote Job Opportunities
- Personal Branding as a Digital Marketer